A dual quantitative-qualitative sales quotas model
نویسندگان
چکیده
منابع مشابه
Qualitative Sales Forecasting
During a visit with one manufacturer, we interviewed an analyst who was responsible for generating the sales forecasts used by logistics and production. As we began discussing the sales forecasting process used by his department, he explained that at the beginning of each month, he generated a quantitative forecast for the coming month for each product (SKU) and then examined the forecast to se...
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ژورنال
عنوان ژورنال: Marketing
سال: 2020
ISSN: 0354-3471,2334-8364
DOI: 10.5937/markt2003179a